This post feels very ironic to write. Â I started it on the business site but decided it was too non-businessy to put over there.
So I have a laser engraving business. I have two domain names that go to the same place, InAFlashLaser.com and iPadLaserEngraving.com The idea for iPadLaserEngraving.com came to me back in March (2010). At the timeÂ I knew we were investing in a laser cutter for In A Flash, LLC, and I was a little bit beyond wondering what the heck we would do it with (1. buy laser. 2……… Â 3. profit), but I never imagined that things would be quite as great as they have been so far.
I’ve engraved a lot of different things, but the iPads have been numerous and consistent and I predominantly have this country’s businesses to thank for that. They love the iPad and love to give them to everyone. Â I’ve done work for Dos Equis (my 1st iPad quote), Nike, Golf Digest, McAfee, Infinity, Do-It-Best, a couple of banks, and a few dozen other companies I hadn’t heard of or can’t remember off hand. Â I’ve also engraved about 15 iPads on two separateÂ occasionsÂ for a well-known political commentator that I won’t name, (but I’ll say the only thing we have in common is the way we hear sound).
So the ironic part is that the idea to purchase iPadLaserEngraving.com came from a contest that Gizmodo.com ran back in March. Â I thought that a contest like that would be a cool thing to do locally to promote my service once I got the laser set up. Â Then some domain-name-buying desire flipped on and I impulsively spent $10. Now, I’m not saying a domain name alone will get you these results, of course not. Â But with that domain name I created a niche website. I decided to post a few pages that attracted attention from google using a wordpress site that was really easy to update, and the rest is history. Before I had a laser, before the iPad had even come out let alone been etched.
Early on I started looking for artists that would let me sell their artwork as laser engravings on the site. Â I was getting a lot of search engine traffic, but people weren’t buying. Â We thought maybe it was because they didn’t know what they wanted to engrave (don’s iPad is still un-etched for this reason!). Â I started leaving random messages with the people who entered cool things into the Gizmodo contest. Â I didn’t hear back from very many – only one or two. Â Then a few days ago I got an email from the guy who won the contest outright. Â Of course I had contacted him before about selling his artwork, it’s awesome.
He explained that his experience didn’t turn out to be a positive one and he never did get his artwork etched successfully onto iPad. Â Until today!
Isn’t that awesome?
I have some guesses as to why it didn’t come out well for the other company, but after 150 or more iPads I didn’t have a problem. 🙂 Â He’s also given me the rights to use it in the Artist Series. Â Our artists earn 10% of all sales.